New Business: Orangetheory Fitness

hosted a grand opening of their new Maple Grove location Tuesday. 

The Maple Grove location is the third Orangetheory Fitness to open in Minnesota and the 13 nationwide. Currently employing around five personal trainers, with the goal of ten, Orangetheory Fitness specializes in group fitness classes dubbing itself not a gym in the traditional sense.

“We are not a gym,” said Justin Kelly, Regional Developer of Orangetheory Fitness for Minnesota. “We are affordable group/personal training. People really like the idea of personal training and they like the idea of being on a team, but after high school or college, it’s difficult to obtain those things.”

At Orangetheory Fitness, customers can sign up to participate in a group workout that consists of spending time on the treadmill, row machines, weights, TRX bands (which help with squats) and other fitness items/techniques. Each class is catered to the participants and has one trainer specializing the workout for the eight to 24 participants.

“The problem with personal training is it’s not really convenient and it’s not very affordable either,” Kelly said. “We are open seven days a week and we have lots of classes. The workout can be catered and customized to each person because you have that personal trainer in there, so it becomes a safe place for every one to work out in.”

Although there are various membership packages, the first month for a new member is $25 a session from there on out, it is $129 a month for a membership.

“Our very first work-out is free because we do understand that people want to try something out before they pay for it,” Debbie Prose, Manager of the Maple Grove Orangetheory Fitness, said. “Come and try use out, once you do I promise you, you will be hooked.”

Orangetheory Fitness chose Maple Grove as the next location for their franchise simply because of the community.

“Maple Grove is an awesome community, we couldn’t have picked a better place to open one up. We were very specific as to why we put it here; it’s a very close-knit community, and there’s also a really great business community here,” Kelly said.

Currently, the Orangetheory Fitness in Maple Grove is launching their weight loss challenge that they hope to build a community environment in their facility with.

“What’s nice about this facility is it’s going to be a very close community, it’s awesome for people to feel like they are a part of a group," Kelly said. "We hope to launch that with the weight-loss challenge right now because people are going to be put on teams with people that they will get to work out with and build a relationship with.” 

Orangetheory Fitness opens at 5 a.m. and closes at 8 p.m. daily. For more information visit orangetheoryfitness.com or call 763-657-1313.